Growing Views and Record Revenues Are Driving This Media-Tech Company to New Heights

BroadbandTV Corp. (TSX:BBTV) (OTCQX:BBTVF) Just Announced Revenues Up +40% for Q4 and +23% for 2020 to Record High $459 Million

Influencer success stories are everywhere these days.

Just take clothing brand Grey Bandit.

In 2017, two sisters founded Grey Bandit just out of college. Now it’s a multi-million-dollar business with $5M in sales.1

The rocket behind that rapid monetization? Influencer marketing.

The sisters built up online followers that became fans that drove revenue. That’s the power of influencer marketing…and of having 168,000 Instagram followers.

But why should investors care?

Because the influencers themselves – the “content creators” – are just one small part of the MUCH larger influencer ecosystem.

The real investment potential is behind the scenes. Especially in companies that HELP the influencers reach and monetize their target markets.

That’s what Shahrzad Rafati figured out in 2005. Rafati is the founder and CEO of BBTV (TSX:BBTV) (OTCQX:BBTVF). Today she’s one of the most influential women in media and tech.

She built a company that captures a generous share of the billions of dollars of digital advertising revenue related to consumers watching video online.

Now BBTV (TSX:BBTV) (OTCQX:BBTVF) is one of the biggest internet companies in the world by unique video viewers.

BroadbandTV is the Second Largest Video Property in the World Behind Google and is Still Growing! Get the Latest News & Updates Right to Your Inbox!

Rafati positions BBTV as a media-tech company that uses proprietary technology solutions to help big and smaller influencers become more successful.

No matter what platform the content is on (YouTube, Facebook, Instagram), the more successful the influencers, the more revenue BBTV (TSX:BBTV) (OTCQX:BBTVF) makes.

Think of BBTV like Shopify meets The Trade Desk. Those 2 behemoth companies trade at US$136B and US$32B market caps, respectively, as of March 24, 2021. But BBTV’s (TSX:BBTV) (OTCQX:BBTVF) market cap is currently sitting at only US$161 million.

Trade Desk’s revenue for fiscal 2020 was only 2.3x more than BBTV’s – US$836 million compared to US$363 million – but BBTV’s market cap is 199x smaller!

BBTV Holdings Inc. (TSX: BBTV) (OTCQX: BBTVF) just entered into an agreement with Eight Capital and Canaccord Genuity Corp, who have agreed to purchase 15,000 convertible debentures of the company. 

Additionally, BBTV has also entered into a binding partnership with a major Canadian trillion dollar institutional asset manager for the purchase and sale of 20,000 Convertible Debentures. The Convertible Debentures will have a maturity date of five years from the closing date and will bear interest from the date of closing at 7% per annum. 

BBTV plans to utilize the net proceeds of the Convertible Debenture financing for the following: (i) to prepay $20M of the principal outstanding under BBTV’s existing senior secured convertible promissory loan, (ii) for M&A transactions, and (iii) for working capital and general corporate purposes.

Why is this stock so ridiculously undervalued? We’re about to tell you right now.

Rafati’s Leadership has Scored an Impressive List of Tier One Influencers

The overall influencer ecosystem includes several sub-sectors. BBTV (TSX:BBTV) (OTCQX:BBTVF) is a clear leader in the online audience monetization sub-sector.

That’s where the long-term and fully scalable money is.

While BBTV (TSX:BBTV) (OTCQX:BBTVF) services influencers by offering many ways to expand their reach and revenues, BBTV itself makes most of its revenue from advertising…with a share of revenues going to the influencers.

BBTV’s platform provides an end-to-end suite that no competitor offers, including content discovery, engagement, collaboration, safety, and monetization solutions…plus tech wizardry like machine-learning, big data, digital signal processing, and computer vision. You would need to work with a variety of vendors to get a similar suite of solutions as you do with BBTV.

No surprise then that BBTV has scored an impressive client list of BIG media companies such as the NBA, Sony Pictures, Viacom, PBS, and a lot more.Not to mention its YouTube influencers with their tens of billions of views monthly…and the company just announced signing numerous new top entertainment and sports influencers that organically added 270M monthly views and 12M subscribers.2

Rafati has wisely taken a page out of Shopify’s playbook for success: build a scalable tech company that takes something difficult and makes it easy for influencers to run their businesses with amazing tools and customer service.

That’s how Shopify grew from nothing to be the world’s biggest ecommerce platform today with a US$139 billion market cap.3

Growing Views & Record Revenues Just Announced

Based on its 615 million unique viewers, BBTV (TSX:BBTV) (OTCQX:BBTVF) is the 2nd largest video property in the world.4

Its content gets

  • 54% as many unique viewers as Google
  • 4x more than third-place Facebook.5

All of this provides a massive baseline for monetization for the company since it has already built strong tech, a large library of content, and massive viewership. As if that isn’t impressive enough, its Q4 and FY2020 results are now in:Those are the kinds of numbers that grab market attention.

Making that reach and growth possible is BBTV’s presence in 28 countries with 10 languages supported.

Better yet, BBTV is diversified across 5 of the most popular and rapidly growing verticals:

  • Music
  • Entertainment
  • Gaming
  • Kids & Family
  • Sports

When you compare BBTV to other leaders in the influencer space, BBTV (TSX:BBTV) (OTCQX:BBTVF) has a lot of room for upside growth while looking seriously undervalued.

BroadbandTV is the Second Largest Video Property in the World Behind Google and is Still Growing! Get the Latest News & Updates Right to Your Inbox!

Top Investor Highlights for BBTV (TSX:BBTV) (OTCQX:BBTVF)

  1. Revenue and revenue diversification: BBTV is essential to thousands of influencers that rely on the platform to generate meaningful revenue for themselves. Over 500 influencers generate more than $100K in annual revenue on the BBTV platform, with over 100 generating more than $500K in annual revenue. BBTV’s revenues are also growing very rapidly as it delivers value to influencers. Its revenue growth from 2019 to 2020 was 23%.
  2. Viewership and reach: BBTV delivers one of the largest audiences available for monetization. Each month, the company attracts an audience of over 600 million unique viewers that generate about 40 billion views for influencers on their platform. Annual audience growth from 2019 to 2020 is 12%.
  3. BBTV revenue share and adjusted gross margin: In 2020, BBTV revenue share was $39M with 93% Adjusted Gross Margin. As the company takes more control of monetization, BBTV’s revenue share will grow at a faster rate than platform revenue going forward, with stable adjusted gross margin above 90%.
  4. Peer set: When comparing BBTV revenue share to its peers, the stock is trading at approximately 5X revenue share while its peers in audience monetization trade at a median of 30-40X. There’s a lot of potential opportunity here: nearly zero influencer churn, +90% GM, and high revenue growth potential, while trading at an 85% discount to the median.
  5. M&A: Informed by massive data, influence, and insight on the influencer market, BBTV has a strong pipeline of strategic acquisitions available to it to accelerate growth and margins and the company has assembled the leadership to execute.

BBTV’s (TSX:BBTV) (OTCQX:BBTVF) Upside Potential Far Exceeds The Trade Desk

Trade Desk’s revenue for fiscal 2020 was only 2.3x more than BBTV’s – US$836 million compared to US$363 million – but BBTV’s market cap is 199x smaller

The Trade Desk provides a platform that ad agencies or brands use to buy advertisements programmatically and its video segment has been taking off.

The Trade Desk is an industry leader tapping into the growing digital ads market that’s forecasted to be worth over US$608 billion by 2026 globally.10

Its Q4/fiscal 2020 highlights included record ad spend on its platform that year of $4.2B for a YoY increase of 34%.11

But now BBTV (TSX:BBTV) (OTCQX:BBTVF) draws strong parallels with The Trade Desk, with a focus on digital video advertising, which is a market subcategory that’s projected to grow at a CAGR of 40.5% to US$185.6 billion by 2026.12However, with the Trade Desk’s stock up over the US$660 mark and trading at a market cap to revenue ratio of 38.28 as of March 24, 2021, the upside for investors just doesn’t have the same potential as with BBTV (TSX:BBTV) (OTCQX:BBTVF).

During its March 4 2021 earnings call for Q4’2020, BBTV (TSX:BBTV) (OTCQX:BBTVF) introduced BBTV Share and Adjusted Gross Margin as KPIs for investors to digest.BBTV explains that BBTV Share is IFRS revenue less third party platform fee and influencer share. For the full fiscal year 2020, BBTV Share of revenue was $39 million. The company’s gross profit for fiscal 2020 was $36 million, which implies that it operates a very efficient platform. It also implies a 93% Adjusted Gross Margin for 2020.

When looking at BBTV alongside its most recent comparables and these most recently introduced KPIs, the picture of BBTV’s valuation becomes even clearer. At 93% Adjusted Gross Margin, and 40% revenue growth, BBTV would be well within the median range of its peer group. The company is currently trading at about 5 times trailing twelve, which is at minimum an 80% discount to the median of the peer set. If you apply the median multiple to BBTV, it would be trading between 45 and 50 dollars.

BBTV (TSX:BBTV) (OTCQX:BBTVF) is the Shopify for Influencers

Shopify’s founder, Tobi Lutke, actually started an online snowboard shop first.

He quickly realized that the then-available ecommerce storefront platforms left a lot to be desired.

So he started Shopify in 2006, and now has the world’s biggest ecommerce platform with a market cap of US$135 billion.13

The secret to Shopify’s success?

The more money it helped its clients make, the more money Shopify made.14

The story’s the same for BBTV (TSX:BBTV) (OTCQX:BBTVF).

Sure, there are more people watching video content than ever. Cisco forecasts that by 2022, online videos will make up over 82% of all consumer internet traffic (that’s 15x the level from 2017).15

But for influencers, it’s a lot of work to attract viewers and figure out how to monetize their content.

That’s where BBTV (TSX:BBTV) (OTCQX:BBTVF) comes in.

Like Shopify, BBTV is focused on enabling its influencers to focus on their core competency – content creation – especially since new platforms are continuously emerging, making it even harder to navigate the process.16

Baking In All-New Profitable Revenue Drivers

BBTV (TSX:BBTV) (OTCQX:BBTVF) drives revenue by working with its influencers’ ORIGINAL content.

But it’s also always breaking into new revenue opportunities too.

Just look at how BBTV’s CEO, Shahrzad Rafati, pioneered driving revenue by tracking down FAN-UPLOADED content (like when someone on YouTube uploads NBA highlights) and working with the content’s true owner to monetize it.

The Financial Post put it this way:

“She noticed that fans were uploading videos they didn’t hold the rights to on YouTube and that the actual owners were swiftly taking them down. What they likely saw as an inconvenience, she saw as opportunity.”17

When Rafati was interviewed on BNN Bloomberg, she explained how BBTV (TSX:BBTV) (OTCQX:BBTVF) paved the way for making peace between large media companies, like the NBA, and their fanbase.18

The fans still get to post the content, but now the true owner gains revenue plus actionable analytics-based insights around their fan-uploaded content.

Meanwhile, BBTV (TSX:BBTV) (OTCQX:BBTVF) gained yet another way to drive revenue and gain new influencers.That’s the kind of disruptive business strategy that creates a competitive advantage and can produce gains for shareholders.

But BBTV (TSX:BBTV) (OTCQX: BBTVF) didn’t stop there.

In February, it announced launching original content in the kids, knowledge, and cooking genres for worldwide audiences on popular top streaming platforms Roku TV and Amazon Fire.19

To help with the rollout, BBTV teamed up with Allroll, a CTV/OTT (Connected TV/Over-the-top) agency for content owners that allows them to reach their audience by building and distributing video apps on top streaming platforms.

Then there’s BBTV’s latest audience monetization innovation: taking steps to lead the membership programs space.

Think Patreon, the membership platform that enables over 200K influencers to connect with their fans and get paid for their content. It only started in 2013 but was last valued at $1.2B after raising $90M in Q3 2020.20

Now BBTV (TSX:BBTV) (OTCQX:BBTVF) is breaking into this space too and looking to scale out membership services across its current clients…so investors should watch for more news on this in the coming months.

Aggressively Penetrating the Exploding Mobile Gaming Market

BBTV (TSX:BBTV) (OTCQX:BBTVF) is also creating new revenue streams by taking the power of its proprietary tech and everything it knows about getting views, and leveraging that in the fast growing mobile gaming space.

Mobile games are one of BBTV’s key verticals. It builds the apps. Then it scales them up. The games are monetized through advertising and in-app purchase revenues that BBTV shares with the content owner.

BBTV (TSX:BBTV) (OTCQX:BBTVF) is doing a lot of things right in this space:

  • Its combined gaming video content has achieved roughly 78 billion views annually (LTM Sept’20)
  • As of Q4 2020, the company already had partnerships with 3 of the top 10 gaming channels and 5 of the top 20 gaming channels on YouTube21
  • In Q4 2020, it signed 5 new major international gaming content partners that collectively get 217 million monthly YouTube views and have over 23 million YouTube subscribers22
  • BBTV has launched strong mobile gaming apps including some of the most popular casual games where each app has been downloaded millions of times, on average. Its gaming apps have an average user rating of 4.8 out of 5 stars23

There’s huge blue sky revenue potential here for BBTV (TSX:BBTV) (OTCQX:BBTVF) since the global gaming market is projected to surpass US$200 billion in 2023.24

“This is a major growth vector for BBTV as a whole.”25
– Lewis Ball, VP, Strategy

Highly Scalable Growth Strategy

It’s important for investors to understand that everything BBTV (TSX:BBTV) (OTCQX:BBTVF) has achieved so far can be scaled up further. That’s the beauty of digital and tech solutions.

Its investor deck breaks down its growth strategy like this:Here are a few quick points to keep in mind about that growth strategy.

Revenue Streams: BBTV’s content is already getting billions of views, so it can scale up its revenue by selling more of its inventory to advertisers by expanding its ad sales team. For example, if BBTV (TSX:BBTV) (OTCQX:BBTVF) could potentially sell just a fraction more of its inventory to direct advertisers, revenues could surge to The Trade Desk levels since directly sold video ads sell for an average of US$25 CPM26 compared to $0.80 via programmatic exchanges.

“To maximize our opportunity, we are actively investing in sales and marketing capabilities across our higher margin solutions.”
– BBTV Mar. 4, 2021 news release27

Competitive Position: BBTV has continuously built on its leadership position by expanding its solutions across content discovery, engagement, collaboration, and monetization, and most recently its solutions to further review content for brand safety, which allows more ads to get placed next to its content. More ads also means more revenue for BBTV and its influencers.28

Markets, Platforms & Verticals: BBTV is already in 28 countries. Plans for expanding to new countries include large growth opportunities in China and India. This is in addition to its plans to grow across more platforms and verticals while increasing presence in existing ones.29

M&A: While it’s to be expected that a company like BBTV would boost revenues by acquiring other players in the industry that can strategically grow BBTV’s organic solutions, it’s also to be expected that BBTV (TSX:BBTV) (OTCQX:BBTVF) continues to grow its market presence and profitability. It has all the data in understanding consumption trends and has a tremendous opportunity to further vertically integrate, which will lead to financial improvements across revenues and margins. For example, when it acquires channels, its margins can significantly grow by taking a portion or all of the content owner revenue share. As a public company, BBTV has the opportunity to allocate capital strategically and leverage its data and relationships.

Exceptional Team Led by High-Profile CEO Shahrzad Rafati

BBTV’s (TSX:BBTV) (OTCQX:BBTVF) highly experienced team of business builders is behind the company’s 15-year track record of success and sustained revenue growth. Here are some quick highlights.

Shahrzad RafatiChairperson and CEO

On top of the list of Rafati’s accomplishments we’ve already discussed, she also serves as a Board Member for Hootsuite Media Inc, Invest in Canada, and Bjarke Ingels Group. She was also selected by Prime Minister Justin Trudeau to be Canada’s representative Co-Chair of G20 Empower, and received her Honorary Doctorate from University Canada West in 2020.

10 Reasons

Investors Should Keep BBTV (TSX:BBTV) (OTCQX:BBTVF) On Their Radar

1

Strong Leadership: high-profile CEO backed up by extremely capable team

2

Additional Listing: activated US capital markets strategy in Feb. 2021 with OTCQX® Best Market listing35

3

Global Reach with Market Dominance: second only to Google in terms of monthly unique viewers; solutions in 10 different languages and a presence across 28 countries

4

Unique Market Positioning: the only player providing comprehensive end-to-end solutions for influencers of any size to grow viewership and drive revenue

5

Scalable Model powered by proprietary tech: no limit on how far it can expand the reach of its tech

6

Highly Diversified: diversified across 5 leading content verticals & many influencers

7

Growth Strategy: from revenue growth to tech innovation, new markets, and M&A

8

Major Influencers: big name media companies such as the NBA, Viacom, PBS, Sony Pictures, and digital YouTube influencers with 100s of millions of views

9

Record Q4 YoY: revenues up +40% to $151M & gross profit up 12%

10

Track Record of Growth: annual revenue growth of 55% CAGR (2014-2022)

BroadbandTV is the Second Largest Video Property in the World Behind Google and is Still Growing! Get the Latest News & Updates Right to Your Inbox!

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